south pacific tourism exchange

South Pacific Tourism Exchange 2024 Heads to Fiji

Sep 11, 2023 | Blog , News

Salaseini Daunabuna, the Permanent Secretary for MTCA, expressed the Fijian government’s full support for this initiative, highlighting its commitment to strengthening regional ties within the tourism industry. She stated, “The Fiji government is fully supportive of having SPTE lead into FTE in Fiji in 2024. This will not only enable enhanced regional engagement but also conveys Fiji’s commitment to supporting the development of the Pacific Tourism industry. We look forward to working with SPTO in making this collaboration both mutually beneficial and highly successful.”

As the event approaches, SPTO will continue to update the SPTE website with comprehensive resources for partners interested in participating in the exchange. Mr. Christopher Cocker, Chief Executive of SPTO, expressed his gratitude to the Ministry of Tourism and Civil Aviation, Tourism Fiji, and the SPTO Marketing Board Sub Committee for their invaluable guidance and support. He underscored the significance of this event, noting, “SPTE is our premier event, and we are thrilled to be bringing it back into the Pacific in 2024.”

With the SPTE and FTE set to take centre stage in Fiji in 2024, the Pacific Tourism Organisation is poised to make history while fostering stronger regional cooperation and advancing the Pacific tourism industry. The event promises to be a milestone for the organisation and a significant step forward for the region.

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South Pacific Tourism Exchange 2024 dates announced

Contributors are not employed, compensated or governed by TDM, opinions and statements are from the contributor directly

The Pacific Tourism Organisation (SPTO) is pleased to confirm that it will host the 7th South Pacific Tourism Exchange (SPTE) in Nadi, Fiji, from May 4 – 5, 2024.

In collaboration with Fiji’s Ministry of Tourism and Civil Aviation (MTCA) and Tourism Fiji, the SPTO will convene SPTE 2024 ahead of the Fijian Tourism Expo. FTE is scheduled for 6-7 May, also in Nadi, Fiji. 

Having been held in Australia and New Zealand for the past six years, the 2024 will mark the first time that the event is held in Fiji.  The SPTO is very excited to bring the region’s flagship tourism event to back to the Pacific and is confident that this will be a landmark event for the region’s tourism industry. The Permanent Secretary for MTCA, Ms. Salaseini Daunabuna acknowledged that this commitment reiterates the government’s commitment to strengthening regional cooperation. 

“The Fiji government fully supports having SPTE lead into FTE in Fiji in 2024. This will not only enable enhanced regional engagement but also convey Fiji’s commitment to supporting the development of the Pacific Tourism industry. We look forward to working with SPTO in making this collaboration both mutually beneficial and highly successful”. 

In the coming months, SPTO will update the SPTE website with comprehensive resources for partners interested in participating in the event. 

SPTO Chief Executive, Mr. Christopher Cocker, noted that the event would be a milestone for the organisation. 

“I would like to sincerely thank the Ministry of Tourism and Civil Aviation, Tourism Fiji, and the SPTO Marketing Board Sub Committee for their guidance and support. SPTE is our premier event and we are thrilled to be bringing it back into the Pacific in 2024. Working with our counterparts at the Ministry and Tourism Fiji, SPTO will deliver a world class event for our membership and Pacific Tourism stakeholders”, he said. 

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 The 7th South Pacific Tourism Exchange Was Organized By Fiji Tourism And SPTO

Friday, July 12, 2024

Tags: 7th South Pacific Tourism Exchange , Pacific Tourism Organization , sustainable tourism , Tourism , Tourism Fiji , Tourism professionals , Travel News

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Samoa applauded the success of the South Pacific Tourism Exchange

Samoa Tourism Authority’s CEO Toleafoa Pativaine Petaia-Tevita, has expressed her appreciation for the South Pacific Tourism Exchange (SPTE) event which took place in Fiji on May 4th and 5th. Toleafoa deemed the event an exceptional opportunity for the region to showcase its tourism offerings globally. 

“It was indeed an honor for me to be invited to attend and I am confident that the event would result in an increase in tourism traffic to Samoa and the region.” Toleafoa.

She praised the Pacific Tourism Organization for all the efforts invested in ensuring the event’s success.

The event was attended by a significant number of stakeholders including tour operators, travel agents, and media representatives, and provided the perfect platform for the tourism industry to promote the South Pacific as a destination of choice for global travelers.

A total of 60 buyers and 60 sellers graced this year's SPTE, including four sellers from Samoa. These were Taumeasina Island Resort, Return to Paradise, Island Hopper Tours, and Samoa Events & Holiday Tours. Samoa Tourism also had a presence at the 2-day event, conducting over 45 meetings with various buyers.

Samoa Tourism acknowledge with gratitude the tourism industry for their support, particularly through the donation of the grand prize plus 10 giveaway prizes presented during the event. These generous contributions came from Fiji Airways, Taumeasina Island Resort, Return to Paradise, Saletoga Sands Resort, Samoa Sunsation, Tai’s Native Tour, Tour of Samoa, and Samoa Events & Holiday Tours.

Samoa Tourism extends and acknowledges the support of the USP Samoan students in Fiji, who provided cultural entertainment during the event. Their performances added a unique and vibrant touch to the proceedings, greatly enhancing the overall experience.

The SPTE is an annual gathering that brings together tourism industry professionals from across the globe to showcase their products and services. The event provides a platform for businesses to promote their offerings to buyers and media from key markets, and to network with other industry players.

Toleafoa was accompanied by Losa Maia'i Wallwork, Sales & Marketing Manager, who provided the destination presentation for Samoa that concluded with the cultural presentations by Samoan students attending the USP Laucala Campus in Fiji.

Miss Pacific Islands also attended on behalf of the South Pacific Tourism Organization.

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South Pacific Travel Guide

Embodying unmatched natural beauty in every way, shape and form, it’s no wonder that the expansive region of the South Pacific is readily referred to as paradisal.

SOUTH PACIFIC

Home to 30,000 islands that are scattered across the world’s largest ocean, the South Pacific remains incomprehensible, if not mystifying, even to the most budding explorer. These dispersed pockets of land do have one characteristic in common, however. Each, in its own way, resembles a natural form of paradise.

Renowned for stunning golden coastlines and crystal-clear blue waters that almost always go hand in hand, the South Pacific islands have acquired legendary status for their natural beauty. And rightly so. Often the most substantial headache that the region provides is which of the many islands to choose from as there is quite literally thousands to choose from. Whether it’s Tahiti with its diving and surfing offerings, Fiji and its expansive cultural histories or Vanuatu and its fiery volcanoes, you’ll never be short of things to do wherever you go.

Whatever may take your fancy, however, it’s definitely worth getting away from the relaxation-inducing comas of resorts and beaches to explore any of these islands’ inland offerings. These fascinating worlds are home to tropical rainforests and towering waterfalls that will truly and undoubtedly take your breath away.

THE BUSINESS END

Away from the flora and fauna of these islands, the South Pacific is primed for economic development, something that the World Bank has been looking to facilitate of late after opening its new South Pacific hub office in Suva, Fiji in March 2019. Much like the World Bank, South Pacific Tourism Organisation (SPTO) is actively promoting economic development in the region, particularly pushing for expansion of the region’s tourism sector in recent years – a strategy that continues to pay dividends, evident in recent results.

“The performance of the tourism industry in the Pacific region remained upbeat in 2018,” explains Christopher Cocker , CEO of SPTO. “The number of tourists travelling to the region by flights rose to 2.14 million, marking a two percent increase compared with 2017’s figures. What’s more, when you include the year’s cruise arrivals that totalled one million, total visitor arrivals to the region reached 3.2 million in 2018, 1.3 percent up from 3.1 million in 2017. Consistent with the increasing number of arrivals, tourism earnings also trended upward, recording an estimated $4 billion – up from an estimated $3.7 billion in 2017.”

TOURISM INSIGHTS: SOUTH PACIFIC TOURISM ORGANISATION

Catching up with SPTO following our previous conversation last year, the organisation has continued to take numerous strides in achieving its primary objective of bolstering the region’s tourism potential throughout the latter stages of 2018 and early 2019. Having recently appointed a new Chair (David Vaeafe) and Deputy Chair (Felicity Bollen), alongside the launch of its new 2020-2024 Strategic Plan, the entity is now looking to enhance the region’s offerings to both leisure and business travellers. Cocker, SPTO’s CEO, reveals all.

Q&A WITH CHRISTOPHER COCKER, CEO, SPTO

Since the last time we spoke, how has South Pacific Tourism Organisation developed and progressed in terms of its key objectives and the messages it tries to get across?

Christopher Cocker (CC):  SPTO continues to provide services to member countries and private sector members as per our mandate. We’re focusing on building relationships and are extending our activities to non-traditional partners and donors as we seek to grow and market the tourism industry in the region. With that in mind, the SPTO Board of Directors very recently endorsed a new Strategic Plan and Membership Prospectus, both of which have adopted the new organisation vision of ‘Our Pacific Islands’ that is empowered by and benefits from sustainable tourism. The 2020-2024 Strategic Plan has narrowed down the priorities of the organisation to three key areas – marketing the region, sustainable tourism planning, and research and statistics. In addition, secondary priority areas like investment and product development, air access and route development, human resource development, and training and cruise ship development will be addressed via innovative partnerships led by the SPTO Executive Office. Through this we hope to attract and build meaningful relationships with donors who share our vision of a prosperous, stable ‘Blue Pacific’. 

How would you say the South Pacific in general has developed since then as a business travel hub and what are the key reasons behind its growing appeal?

(CC): Although the Pacific mainly attracts leisure travellers, business travel is a growing market and one that we recognise as having potential. Several Pacific Island countries, including Fiji and led by PNG, continue to develop infrastructure in line with this, growing the region as not just a tourism hub but a crossroad for development in business and trade. The Pacific Islands are opening up as an emerging destination to the MICE market and we’ve seen this growth in the hosting of major events such as Asia-Pacific Economic Cooperation (APEC) in PNG in 2018, 52nd Annual Meeting of the ADB Meeting in Fiji in 2019, and a visit by the UN Secretary General in Fiji.

Taking a more general industry stance, how would you evaluate the tourism sector in the region now compared to its condition in 2017?

(CC): The continued growth in 2018 was supported by positive tourism performances from more than 56 percent of the Pacific Island countries including Fiji, Cook Islands, French Polynesia, Samoa, Vanuatu, Solomon Islands, American Samoa, Marshall Islands, Kiribati and Tuvalu. Arrivals from the key traditional markets of Australia and NZ continued to dominate the Pacific destinations with a 51 percent share in 2018, while the Asian Economies of China, Japan, India and other Asian countries accounted for 17.7 percent, USA 10.5 percent, Europe 9.7 percent and Pacific Islands 7.2 percent. Aligned to this positive outlook, total visitor arrivals are now forecast to grow by 5.1 percent to 3.3 million in 2019, largely owed to the inclusion of additional tourists from SPTO’s two new member countries – Rapa Nui and Wallis and Futuna. We recently released the Visitors’ Arrival Report for Q4 2018, and it showed some interesting trends to watch in 2019. I don’t want to pre-empt anything, but I can say we are doing very well. Total visitors to Pacific Island countries was recorded at 804,770 for the three-month period, while the cruise ship industry continues to grow. We encourage this sector because it presents business and employment opportunities for a larger segment of our Pacific people.

What is in store for the South Pacific Tourism Organisation over the course of 2019 and beyond?

(CC): Our year started with the successful launch of the 2019 China Pacific Tourism Year (CPTY) in Samoa in April. Prior to that some of our member countries had events and many more will follow until we close the CPTY in November. We look forward to collaborating with the Ministry of Culture and Tourism in key activities from June until closing to build a understanding of the Pacific tourism industry on the Chinese market, increase awareness of the Pacific in China and attract niche travellers from China into the Pacific. We also received funding from the Korean government through the Pacific Promotion Programme for Trade, Investment & Tourism (PPTT). This will be used to promote trade, investment and tourism between Korea and Pacific Island countries in terms of job creation, economic development, trade fairs and market promotion. During our board meeting in early May, we also signed a memorandum of understanding with the Pacific Aviation Safety Office (PASO). The agreement covers information sharing, coordination and cooperation, and strengthens the links between tourism and aviation, two sectors vital for economic growth throughout the Pacific. With the newly approved strategic plan and donor membership prospectus, we hope to increase the development programmes implemented by SPTO for its members, diversify SPTO’s funding sources and increase innovative partnerships with development and corporate partners in the future.

Finally, looking forward, if we were to speak again another year down the line, what progress and development would you hope and expect to be able to report back?

(CC): Our new Strategic Plan 2020-2024 sets a new direction for how we operate, wherein we are prioritising our outcomes, ensuring that the work and money invested into our activities will have a more favourable return. This is aligned to and supports our stakeholder interests and we look forward to working with them in achieving new outcomes. We hope that through the Strategic Plan we will attract and secure new donors and development and corporate partners to collaborate with SPTO, to develop and promote tourism in the Pacific.

SOUTH PACIFIC TOURISM EXCHANGE IN FOCUS

A core part of SPTO’s work is the annual South Pacific Tourism Exchange (SPTE), an event providing a kaleidoscope of pristine, exotic and cultural tourism experiences all in one place. It was introduced six years ago with the view of providing the region’s international travel partners with a one-stop shop, showcasing the best in travel products and suppliers from SPTO’s 19 member countries. This year’s conference will be held at the Grand Millennium Ballroom, an 830 square metre facility, in Auckland, New Zealand on May 9-10 in partnership with New Zealand Māori Tourism. 

“The SPTE is our largest gathering for 62 buyers and 94 sellers, and this year’s edition was co-sponsored by New Zealand Māori Tourism,” Cocker affirms.“The theme for the two-day event is sustainable tourism development through people-to-people connectivity, recognising the importance of developing the region’s tourism industry sustainably while maintaining our key relationships.”

OUTLOOK RECOMMENDS

Niue  is a Pacific Island paradise like no other. With a landmass of just 261.5 square kilometres, it is a small country, yet is renowned as being the home of one of the largest raised coral atolls on earth. Located 2,400 kilometres northeast of New Zealand, the island can be found surrounded by Tonga, Samoa and the Cook Islands. It’s relative isolation, however, creates an idyllic coastline. Moving inland, Niue is a perfect showcase of nature’s beauty, the Huvalu Rainforest being a particular highlight with its amazing indigenous trees and other sites of natural beauty.

Pacific Resort Aitutaki (Cook Islands)

The Brando (French Polynesia)

Six Senses (Fiji)

EAT & DRINK

Nadina Authentic Fijian Restaurant (Fiji)

La Villa Mahana (French Polynesia)

Sails Restaurant and Bar (Samoa)

Robert Louis Stevenson Museum (Samoa)

National Museum of Vanuatu (Vanuatu)

Alele Museum, Library, National Archives (Marshall Islands)

GETTING THERE AND AROUND

In years gone by, getting to, from and around the islands of the South Pacific has posed a challenging task. The region has historically been viewed as a perfect place to unwind and relax, but reaching that point has often been easier said than done.

In more recent times, however, this reputation has largely changed, with many of the regional islands having implemented vastly improved transportation infrastructure that is now being utilised by a rising number of regional and international airlines.

As such, light aircraft are often the primary source of travel around the Pacific. It must be noted that cabin crews, complimentary meals and in many cases tarmac runways are often bypassed, however, particularly when travelling to some of the region’s most remote areas.

Airlines that currently offer flights between and within South Pacific countries include Air Niugini, Air Tahiti, Air Vanuatu, Fiji Airways, Inter Island Airways, Manu’a Airways, Northern Air, Polynesian Airlines, Real Tongo and Solomon Airlines, among others.

Some destinations are still only accessible by water, but to this end there is an abundant network of water taxis that readily provide transportation services, owed to a growth in tourism that has swept the region in recent decades.

Brisbane Travel Guide

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Papua New Guinea Travel Guide

The Cook Islands Travel Guide

Vanuatu Travel Guide

Palau Travel Guide

Mariana Islands Travel Guide

Solomon Islands Travel Guide

Fiji Travel Guide

Gold Coast Travel Guide

Ben Pipe : Behind the Lens

Autism Adventures Abroad : Conquering Challenges to Forge New Paths

Tenerife : The Island of Eternal Spring

Re:BC : Sustainability Stories

PADI : Igniting Ocean Torchbearers

EURO 2024 Host Cities : Round Up

Bologna : The Last Stop

Jordan Banks : Behind the Lens

Tootbus : Travel Business

Queensland Indigenous Womens Ranger Network

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SELLER Registration for SPTE 2024

Calling all tourism-related professionals from the Pacific, brace yourself for an unparalleled opportunity that will transform your travel business! The South Pacific Tourism Exchange (SPTE) 2024 , organised by the Pacific Tourism Organization (SPTO), is your definitive entryway into a world of boundless possibilities.

All SPTO Industry Members qualify for a 10% discount on their SPTE registration fee.

Seller Participation Options

Sellers can participate in the SPTE 2024 as either an:

• International market-ready tourism product or experience; or
• National tourism organisation

Only Sellers from SPTO’s 20 Pacific Island member countries can participate at SPTE 2024. These countries include American Samoa, Cook Islands, Federated States of Micronesia, Fiji, French Polynesia, Kiribati, Nauru, Marshall Islands, Niue, New Caledonia, Papua New Guinea, Rapanui Island, Samoa, Solomon Islands, Timor Leste, Tokelau, Tonga, Tuvalu, Vanuatu, Wallis & Futuna.

To be considered as a Seller at SPTE 2024, you must complete the registration form by Monday 1st April, 2024 . Pacific Tourism Organisation (SPTO) will review your submitted registration and assess whether you meet the Seller Selection Criteria before you are formally confirmed to attend.

Early bird discounts are available to sellers who are SPTO Industry members. Register to become an SPTO Industry member by Friday, 26th January, for a 20% discount.

Sellers are eligible to stay at one of the designated hotel options offering discounted rates for SPTE 2024 delegates.

Go to the Seller Prospectus  to find out more.

The Seller registration fees are FJD$2,000.00 per company.

Inclusions:

• Maximum two people per company, per table;
• 2 Morning tea, 2 lunches and 2 afternoon tea during the 2-day event
• Invitation to the Welcome cocktail (3rd May) and Farewell cocktail (5th May)
• Up to 50 pre-scheduled appointments per delegate over 2 days with 10-minute appointment slots
• 1x single 10 amps power point
• One trestle table
• Premium banquet chairs x 4
• Black tablecloth
• Delegate registration pack including SPTE Guide, Appointment schedule etc.
• All primary delegates must have their own appointment schedule.
• Inclusion in the Directory of Sellers distributed to Buyers
• Access to the Directory of participating international Buyers
• A Seller is eligible for FOC transfer shuttle from hotel to the SPTE 2024 venue

Exclusions:

Items not included are:

• Items of a personal nature (e.g. telephone bills, laundry, etc.)
• Travel Insurance

For clarification or enquiries, please contact the SPTE Secretariat on:

Email : [email protected] or Ms Natasha Ram at [email protected]

Phone : +679 3304177 

Additional Notes

Exciting offers are available to sellers from the private sector.

SPTO Industry Members All SPTO Industry Members qualify for a 10% discount on their SPTE registration fee.

Want to become an Industry Member of the SPTO? Learn more

Please note that this year all Sellers will only have individual spaces equipped with tables and chairs. There will be no booths erected . The event has been re-formatted to strengthen attention on increasing the quality and productivity of your B2B meetings and move away from the exhibition-style events we’ve had in the past.

Set up for each seller includes:

• Black table cloth
• Space for an approved number of desktop banners

Approved sellers will be provided discounted accommodation options at selected hotels for three (3) nights from May 3rd to May 5th, 2024. It should be noted that this offer does not include free accommodation.

Appointment scheduling will open on 22nd March 2024 . All approved sellers will be notified via email with your online login details.

• The SPTE Secretariat will come back to you by email within 5 working days of receipt of your registration to provide your invoice and advise you on the deadline for your payment.
• Due to limited space, you are recommended to make payment before the deadline date noted on your invoice.
• Failure to do so will deem your registration invalid and this will be cancelled automatically. Securing your space as a Buyer or Seller is only confirmed upon receipt of payment .
• A 50% cancellation fee will apply if you cance l after the appointment schedule is open and a  100% cancellation fee will apply if you cancel after the appointment schedule is closed .
• All payments can be made by credit card (Visa, MasterCard and AMEX) or direct Telegraphic Transfer (TT). All payment is made payable to the  PACIFIC TOURISM ORGANISATION (SPTO) and will need to  make reference to your specific invoice number , in order for the SPTE Secretariat to identify and receipt you for your payment. Save your receipt and print it for your reference and information.

Welcome to the

Pacific tourism organisation.

SPTO was established in 1983 as the Tourism Council of the South Pacific, the Pacific Tourism Organisation (SPTO) is the mandated organisation representing Tourism in the region. SPTO believes in a sustainable future for our Pacific Islands through tourism to benefit our people, safeguard our cultural heritage, and ensure the environment that we depend on is protected for generations to come.

Latest News

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Our Initiatives in the Pacific

SPTO works on game-changing projects and initiatives throughout the Pacific Islands to empower the destinations and promote their tourism industries. See below three examples of recent initiatives across the Islands.

Testimonials

SPTO SME Recovery Toolkit I am the founder for Domoika Adventures , and as a small tour operator in Fiji, it’s been a great learning experience being part of the SME tourism recovery training Our business is 10 weeks old, and everything I was looking for was provided by the toolkit which small tour operators like us did not have access to the type of markets and information in the toolkit I thank the SPTO for providing the platform to small tour operators like myself. I take away so much from this training, it’s a wealth of information, and I look forward to putting up our products, processes and our prices to our international guests in the coming weeks

Matelita Katamotu

SPTO SME Recovery Toolkit I acknowledge the partnership with SPTO with regards to the project under this TECCBUF, and the firm commitment despite the very limited timeframe of implementation, you have done well to deliver the SPTO SME tourism recovery toolkit training of trainers training in a very constraint period particularly when it comes to the EU requirements. I would like to also acknowledge the support through the project contribution to the implementation of the PSTPF

SPTO SME Recovery Toolkit Trainer for SPTO SME tourism recovery toolkit training of trainers progamme, VilLink, Papua New Guinea. When I was first approached to deliver the modules for the SME Toolkit, I was thinking of the timeframe and was at crossroads on whether to take up the challenge or not. But I’m grateful today that we were able to successfully complete this training programme despite the challenges we encountered long the way.

Maleta Tokwakwasi

Pacific Tourism Waste Action Initiative (PTWAI)  This was a great initiative by UNDP and SPTO. We are uncovering a wealth of new information and stimulating innovation that may have otherwise been hidden. Knowledge might be power, but it’s much more powerful when it’s shared. These learnings go both ways. We are all learning ways to help the environment and reduce plastic pollution which has become a major problem for us here in the Pacific. When we manage knowledge properly and give people a platform to share and access it, we’re opening the door to a whole host of benefits.

Adi Elenoa Draunidalo

Pacific Digital Champions Program The SPTO training catered to both beginners and advanced learners. The curriculum was thoughtfully designed, starting with the basics and gradually progressing to more advanced topics. The trainer engaged in one-on-one sessions, group discussions, and real-life experiences to help the class understand each concept taught in the training. As someone with prior knowledge in digital marketing, I appreciated the opportunity to deepen my understanding and learn new strategies that were highly relevant to today's ever-evolving digital landscape.

Dr. Siniva Tuileto'a Mann

Pacific Tourism Waste Action Initiative (PTWAI)  Sharing information is helpful for our women’s group. We got to share our craft work with these students, and showed them how they can turn plastic waste into art to achieve positive outcomes. We want to try to obtain as much information as possible from the students so that we can sell our products online,

Udite Taukei