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Rodriguez  

• No longer touring
• 335 past concerts

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Newton Theatre

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Sixto Diaz Rodriguez, also known as Rodríguez is an American folk musician from Detroit, Michigan who's career is the topic of successful documentary film 'Searching For Sugar Man'.

The beginning of his career could be described as a false start as his first two albums failed to sell well and he only ever performed two tours in Australia. However unbeknownst to Rodriguez, his music had become extremely successful in South Africa, at one time he had outsold the legendary Elvis Presley.

Thanks to the determination of his South African fan base, they contacted Rodriguez and told him of the success and adoration he has in the country in the 1990s. This encouraged the revival of Rodriguez's career and this touching encounter is documented in the 2012 Academy Award–winning documentary film 'Searching for Sugar Man'. The film went on to also win a BAFTA in 2013 for Best Documentary.

Since the release of the film, Rodriguez has enjoyed belated success in his home country. He has performed on the Late Show with David Letterman as well as The Tonight Show with Jay Leno over the past years. The soundtrack to the film 'Searching For Sugar Man' was a success around the globe and his original reissued albums charted in the US, Australia and across Europe upon rerelease in 2012.

He has had the opportunity to perform at some of the world's most famous festivals such as Glastonbury, Wilderness, Coachella and the Montreux Jazz festival thanks to his revived notoriety.

Live reviews

I was looking down from the balcony... and I was looking at the living definition of grace and beauty..

How his voice takes me home...every time. I hear him sing and I see W. Grand Blvd and 25th St.My neighborhood of the 60's and 70's comes back to life ... but , with it, comes a new sense of intimacy and closeness that I'm not use to feeling . I've forgotten how much my past (and present) is wrapped up in Southwest Detroit. Sixto is still there.Has always been.Always will be.I'm miles away in a different neighborhood.

.. So I sat there in my chair in the balcony, sipping my little plastic up of Gin and Tonic( twist of lime,included),

looking over the railing: looking straight into someone's heart, someone's life.. so full of memory and loves . At the corner of many of his memories, I see myself,... a chubby little Mexican-American kid, happily eating hot flour tortillas swathed in butter-- and sitting happily on Grandpa Santiago' Bagley St. front porch, watching Grampa watch me, smiling. He'd call out: "Goombi. I love my Goombi" and he'd pat my belly and laugh. Hot flour tortillas from Grampa's kitchen and his deep,vibrato laugh.Sixto's words and voice carry me home every time..

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What a story. Rodriguez originally recorded and performed at the start of the ‘70s in what turned out to be a short-lived murmur of a career, despite two albums of classy, American folk-rock that many now hold equal to Dylan. He disappeared for decades and there were rumours of his death, until a couple of fans and filmmaker Malik Bendjelloul (RIP) decided to make a documentary about trying to locate him, as well as how he had become wildly popular in South Africa without the singer-songwriter’s awareness. That film was called Searching For Sugar Man and it was a touching miracle of a documentary, which resurrected the career of Rodriguez, now in his seventies.

I managed to get tickets to see his show at the Apollo in London when he came over in 2013 and the man put in a graceful if subdued performance, clad in his trademark black and sunglasses, gently strumming his guitar while a workman-like backing band beefed things up. Rodriguez was, is and always will be a mysterious artist, and it was pure magic to see him sing songs ‘I Wonder’ and ‘Sugar Man’ to a spellbound crowd, all becoming a part of Sixto Rodriguez’s incredible story.

The almost unbelievable story of the dedication Rodriguez's fan base went to tracking him down in the hope to see the great man perform live again is really quite moving. Rodriguez now conducts his live show with a quiet dignity that makes tracks such as 'Crucify Your Mind' and 'You'd Like to Admit It' seem even more poignant.

Despite it being four decades since his heyday, the singer's voice is still incredibly powerful and he demonstrates his abilities during a cover of Nina Simone's 'Love Me Or Leave Me'. He reinvents this soulful number and the audience are evidently impressed with the rapturous applause he receives afterwards. He speaks fondly between songs about being brought out of retirement thanks to the documentary 'Searching for Sugarman' and thanks the audience for continuing to support his career. By his encore there is an unanimous feeling within the crowd that had Rodriguez never been rediscovered, they may never have had the opportunity to see the great performer live.

After buying a ticket and looking forward to the concert with great anticipation...bucket list... I never got to attend!

I drove 3 1/2 hours to Toronto and tries to find parking near the venue. I couldn't find an entrance to the parking. I drive around for an hour or more missing the start of the concert. There were no helpful humans directing the cars. I have mobility issues. I couldn't find a place close enough to park and walk so I eventually haveyou knowing I had already missed half the concert and still couldn't find parking.

So frustrating! Spent ticket money and a tank of gas for nothing. 8 hours of my life I cannot get back and still I have not been able to see Rodrigues.

Bummed beyond belief.

Archie Riach opened the show but I didn't see him. Around 9pm an aboriginal man named Riverbank Frank ? talked /preached about indigenous people, the stolen generation & recited a poem.

Which was unexpected & I don't think that appropriate. This went on for too long about 15-20 mins a few people left.

Rodriguez started sound was much too low. Complained to staff who said that they had, had other complaints tonight & the previous night but nothing that they could do about it. No refunds. We had pretty good seats row H. Disappointing

Very much enjoyed the show.

It was like sitting down with an old friend and listening to him play and sing songs from another time.

The audience members were true Rodriguez fans and showed their appreciation and respect for the man.

Arum Rae opened the show.A delightful surprise.A very versatile artist...Amy Winehouse and Ella Fitzgerald in one smooth and sultry package but with her own personal style.

U R THE BEST EVER SURE WISH I COULD OF SEEN MR RODRIGUEZ IN PONTIAC MI. PLEASE COME BACK !!! I LIVE IN DAVISON MI. SEEN MOVIE 2 TIMES LAST WK HAD TO ORDER 2 CDS. LOVE YOUR MUSIC NEVER HEARD ANYTHING ABOUT U COMING TO PONTIAC MI I WOULD OF BEEN 1ST ONE THERE. OMG I HAVE TO COME TO YOUR CONCERT. THANK U FOR YOUR WONDERFUL MUSIC✌✌✌✌✌

Un concerto sicuramente non perfetto dal punto di vista tecnico, ma Rodriguez è davvero un personaggio magnetico, anche adesso che fatica a stare sul palcoscenico. Ripropone i successi dei suoi due album, intervallati con cover di pezzi rock degli anni 50 e 60, per un'ora e venti minuti di musica e poesia.

G'day from Oz

Unfortunately I still not seen the great man in concert. Was to see Rodriguez at Kings Park in Perth Western Australia but unfortunately he was ill and could not leave the states. So hope you all keep supporting the great man and I hope I see him in concert soon.

Darryl Hair

A rare opportunity to see this gem of a musician. Always true to himself, he know how to connect with the audience and deliver his message, his compositions being of a supreme quality. I encourage everyone to rush and see him, and to watch as well the documentary, Searching for Sugar Man.

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Rodriguez: 10 Things You Don’t Know About the ‘Searching for Sugar Man’ Star

By Andy Greene

Andy Greene

The Oscar-winning documentary Searching for Sugar Man tells the almost unbelievable story of a Mexican-American songwriter whose two early Seventies albums bombed in America, but who wound up finding a huge audience in Apartheid-era South Africa. Sixto Rodriguez had no idea he was a legend there until a group of fans found him on the Internet and brought him to the country for a series of triumphant concerts. But while Searching for Sugar Man ( soundtrack and  DVD  now available) is a fantastic film, it only grazes the surface of Rodriguez’s life story. Here are 10 things you may not know about Rodriguez:

Not only did he skip the Oscar ceremony – he was asleep when he won. Searching for Sugar Man director Malik Bendjelloul begged Rodriguez to attend the Oscars, but he refused, feeling it would take the attention away from the filmmakers. “We also just came back from South Africa and I was tired,” Rodriguez says. “I was asleep when it won, but my daughter Sandra called to tell me. I don’t have TV service anyway.” 

‘Searching for Sugar Man’ Documentary Uncovers Rodriguez’s  Secret Success

Australia discovered him before South Africa . A handful of copies of Rodriguez’s 1970 debut LP, Cold Fact , reached Australia months after the album bombed in America. One wound up in the hands of Australian radio DJ Holger Brockman, who began playing “Sugar Man” on 2SM radio in Sydney. Record stores started selling Cold Fact for upwards of $300, and Blue Goose records eventually released it to huge sales all across the continent. “Every single one of my friends had Cold Fact ,” says Midnight Oil drummer Rob Hirst. “We’d play Bruce Springsteen’s The Wild, The Innocent & The E Street Shuffle , Billy Joel’s first album and Cold Fact .”

By the late 1970s, Australian concert promoters tracked down Rodriguez in Detroit. He arrived in Australia with his two teenage daughters for a 15-date tour in early 1979. “He was just stunned by what we put together for him,” promoter Michael Coppel told Billboard at the time. “He had never played a concert before, just bars and clubs.” He played to 15,000 people in Sydney, almost as many fans as Rod Stewart drew a few weeks earlier. “The man himself seemed almost embarrassed onstage,” noted Billboard . “He spoke no more than a dozen short lines throughout each show. When returning to the stage for an encore at his first Sydney show, he mumbled emotionally to his audience, ‘Eight years later . . . and this happens. I don’t believe it.'”

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A live album from the tour was released in 1981, right around the time he came back for a second tour. This time he shared the bill with Midnight Oil at some gigs. “I thought it was the highlight of my career,” Rodriguez says today. “I had achieved that epic mission. Not much happened after that. No calls or anything.” 

He’s earning crazy money right now . . . Rodriguez’s rediscovery by South Africans in 1998 allowed him to retire from the construction business. He returned to the country for shows every couple of years, and he also started gigging around Europe. Cold Fact was rereleased on CD and it slowly began finding an audience across the continent, though American success proved elusive. Searching for Sugar Man , however, changed everything, bringing Rodriguez to a previously unfathomable level of success. He was playing the 190-seat capacity Joe’s Pub in New York under a year ago. He soon graduated to the 700-seat Highline Ballroom, and his shows at Town Hall (1,500 seats), the Beacon Theater (2,900 seats) and Radio City Music Hall (6,000 seats) all sold out in minutes. They just booked him at Brooklyn’s 18,000-seat Barclays Center. 

And that’s just in New York City. He has over 30 shows across the world on the books right now, including Coachella and Glastonbury in England. “I call those money dates,” says Rodriguez. “I have a lot of commitments, and the list keeps growing. We have to strike while the iron is hot . . . The money, I must say, is obscene.” He’s not kidding. A recent string of shows in South Africa netted him over $700,000.

. . . and he’s giving away most of it. Rodriguez has lived in the same modest Detroit house for over 40 years. He has no car, computer or even a television. His daughter Regan forced him to get a cellphone a few years ago because she grew weary of driving around the neighborhood trying to track him down. “He lives a very Spartan life,” says Regan. “I almost want to call it Amish. He once told me there’s three basic needs – food, clothing and shelter. Once you get down to that level, everything else is icing.”

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'searching for sugar man' director malik bendjelloul dead at 36, is penny penny the next rodriguez.

He plans on giving much of his money to his three daughters and some old friends. “That’s his philosophy,” says Regan. “He takes great pleasure in giving it away, especially to people that supported him when he wasn’t a big commercial success. I do really wish he’d spend some of the money on himself, though.”

He nearly went to Vietnam. Despite being a pacifist, Rodriguez contemplated signing up for the army at the height of the Vietnam War. “It was the spirit of the times,” he says. “They have a war every 15 or 20 years, and there’s always a crop of youngbloods who don’t know this is happening. They’ve been inspired by the media. I love my country. It’s just the government I don’t trust.” He didn’t end up actually enlisting. “I had to fight my brother twice over that,” he says. “Also, I just got married, and they didn’t take people that were married at the time.”

He released a single in 1967 under the name Rod Riguez. In 1967, Rodriguez was working in a car factory and playing in Detroit’s coffee houses and bars by night. Local producer Harry Balk caught one of his shows and recorded his Donovan-inspired track “I’ll Slip Away” for Impact Records. (It was later re-recorded during the Coming From Reality sessions.) Balk changed his name to Rod Riguez. “It was his decision,” says Rodriguez, still wincing at the memory of seeing his name whitewashed. “He thought it would be more attractive.” 

He originally refused to appear in Searching for Sugar Man . First-time Swedish filmmaker Malik Bendjelloul first heard about Rodriguez while traveling through Africa. He originally planned on creating a short film for Swedish television, but the project slowly grew into a feature film. He decided to tell the story from the perspective of the South African fans. “Why did everyone think Citizen Kane was a fantastic movie?” he asks. “It’s because it was really smart. It didn’t tell the story about this rich guy. It told the story of a journalist who is trying to tell a story about a rich guy. That was the thing that hooked me in the beginning, that this story would be different.”

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There was only one problem: Rodriguez was very reluctant to appear in the movie. “His kids told me I could probably meet him, but I shouldn’t get my hopes up about an interview,” says Bendjelloul. “I went to Detroit every year for four years. He didn’t agree to be interviewed until my third visit. I think he only changed his mind because he felt kind of sorry for us. He saw how hard we were working and was like, ‘I think I better help these guys.'” 

He’s going blind. Rodriguez suffers from glaucoma, and it has dramatically limited his vision. As a result, he moves very slowly when he walks, and he’s usually clutching the someone else’s arm. “I’m still able to make out some people in the crowd at my shows,” he says. “It’s a condition that can be treated, though early detection is very important. I can still get around, but I take things slowly.” He calls himself a “solid 70 years old,” and his family is concerned about the physical toll of his constant traveling. “I always worry about him, and his health is one of my main concerns,” says his daughter Regan. “We book him first class and do everything we can to make it comfortable for him.” 

He has backing bands all over the world. Much like Chuck Berry , Rodriguez tours without a regular band. “I like to say that I do covers of my own songs,” he says. “And I have about a dozen bands all over the world. That’s no exaggeration. I have a South African band, an Australian band, Swedish bands, English bands, American bands. They’re all notable musicians, too.” On his recent Australian tour he was backed by the Break, which features former members of Midnight Oil. “His daughter Regan called us and she gave us a list of songs to rehearse,” says Break drummer Rob Hirst. “We’ll rehearse for a few hours when he comes into town. He doesn’t like to rehearse, so we’ll be flying by the seat of our pants at first.” 

He’s working on his long-awaited third album. There are only two Rodriguez albums: Cold Fact (1970) and Coming From Reality (1971). His priority right now is touring, but he’s also beginning to work on new songs . “I have a lot of titles and themes I’ve been working on,” he says. “I played with an orchestra on David Letterman recently. After doing that I know I can go in with a super album idea.” His daughter Regan hopes he follows through with it. “I’m super optimistic about that,” she says. “If you had asked me in the past year I would have said, ‘I don’t think so.’ But he’s been talking a lot about it. We’re even closer, but you shouldn’t count your chickens before they hatch.”

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From unsung talent to international star, the film ‘Searching For Sugar Man’ resurrected the legend of the once-forgotten singer-songwriter.

Published on

To paraphrase Tom Jones, it’s not unusual for anyone to make a great album – even two great albums – that don’t sell. It’s not unusual when that artist disappears after those albums flop. What is unusual is when those albums get rediscovered, making the artist an international star some four decades after the fact. That is why the story of Sixto Rodriguez is so inspiring.

Searching for Sugar Man

Thanks to the 2012 award-winning documentary Searching For Sugar Man , the story of Rodriguez is now a familiar one. The Detroit -based singer-songwriter releases two albums on the LA-based label Sussex Records in 1970 and 1971, respectively, which then somehow find their way to South Africa as imports long after the US versions have been deleted. Thousands of copies get bootlegged and the music touches a chord, not least because the anti-racist sentiments of some lyrics translate well to the anti-apartheid movement. Even anti-apartheid activist Steve Biko apparently owned copies, and you can’t ask for a better endorsement than that. Yet nobody knows who or where Rodriguez is. Rumors spread that he’d died in some spectacular way, and a few fans set out to discover the truth…

A rediscovery

Then the late Swedish director Malik Bendjelloul comes along and documents the efforts of two Cape Town fans to track Rodriguez down. He is, of course, not dead, just living quietly in the Detroit area, where he’s probably the only resident without a cell phone or an internet connection. Rodriguez comes to South Africa for a triumphant show, which provides the emotional climax of Bendjelloul’s movie Searching For Sugar Man .

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For most of the world, however, Rodriguez’s rediscovery happens because of the movie itself. The director wisely focused on certain songs throughout the film, making sure the most memorable ones got heard more than once. “Sugar Man” and “I Wonder” dealt with the still-resonant topics of the drug trade and sexual jealousy, and anyone seeing the film would come away with those songs in their head.

A well-chosen soundtrack album (combining songs from the two studio albums, Cold Fact and Coming From Reality , plus a couple of outtakes) charted worldwide. The film won the Best Documentary Oscar in 2013 and Rodriguez toured nationally over the next several years, playing the early-70s material to an audience that never heard it the first time around.

Overshadowed in the 70s

But if Rodriguez was so good, why did his records initially flop? One possible explanation is that his label, Sussex, simply had its hands full: their star artist was Dennis Coffey, the great Motown guitarist who was then hitting with solo instrumentals while producing Rodriguez on the side (hence the psychedelic-soul flavor to Rodriguez’s albums). But the label had just signed another soulful, largely acoustic artist who perhaps had a little more star potential: Bill Withers. Or it could be because the pop world in 1971 was too much an embarrassment of riches?

For black music, this was the year of two game-changers: Marvin Gaye’s What’s Going On and Sly And The Family Stone’s There’s A Riot Going On . Rockers had Who’s Next and The Rolling Stones’ Sticky Fingers to take in, and the songwriting world was about to be shaken up by a not-so-young upstart named David Bowie . In a climate of wall-to-wall brilliance, listeners were likely to greet a street poet like Rodriguez with a “been there, done that” kind of shrug. Brilliant songwriting was no longer enough to guarantee an audience, just ask Nick Drake (if you could), Judee Sill or Arthur Lee, whose masterpieces were also flying under the radar.

What the film missed

But as many viewers have pointed out, the movie got one thing wrong. He may have been obscure, but Rodriguez wasn’t completely ignored over the years. His songs were getting covered as early as 1977, the first artist to do so being Susan Cowsill, the former child star (and future member of Continental Drifters) who was then beginning a solo career. Rodriguez’s “I Think Of You” was the A-side of Cowsill’s single “The Next Time That I See You,” but it didn’t end up charting well. As a result of her interest, however, Cowsill’s current musical partner and husband, ace New Orleans drummer Russ Broussard, was part of the post-comeback tours Rodriguez did with a backing band.

It’s also true that Rodriguez’s international discovery began long before the film was made. It really began in Australia, where he toured successfully behind a compilation album, Rodriguez At His Best . This was the album most often counterfeited in South Africa, where Rodriguez first toured in 1998, putting those death rumors to rest. When he played there for the documentary, then, it was largely for an audience that already knew he was back. Meanwhile, in the US, Rodriguez albums were first reissued by the collector-friendly label Light In The Attic, three years before the movie’s release.

Wisdom from another era

It’s true, however, that hardly anyone in America heard Rodriguez before the release of the film: one of those quirks that makes pop culture so fascinating. Suddenly, listeners had a chance to discover an early-70s body of work and to hear it fresh, with no nostalgic associations.

Rodriguez’s trademark blend of folk and soul may have been considered low-key at the time of their release, but now sounded more familiar. It was no coincidence that Dave Matthews had been covering “Sugar Man.” The Detroit songwriter’s warnings about racism and political corruption (plus the jabs at hippie culture he took in songs like “A Most Disgusting Song”) may have been old news in 1971, but at the time of his rediscovery, they played as words of wisdom from another era.

Rodriguez’s two seminal 70s releases, Cold Fact and Coming From Reality , have been reissued on vinyl and can be bought here .

Janine Harding

September 10, 2019 at 10:11 am

I discovered Cold Fact in 1991,then came Coming from Reality & the best of. Here we are, 28 years on & I still love every song,every sound,every word that comes from those golden pipes! Iv been extremely fortunate enough to have seen him in concert twice,Due to ill-health, His last Austrlian tour was cancelled, i would like to know how is his health, & will the tour be re-scheduled? God bless you Rodriguez! May you shine on! The Man,The Music,The Legend! Should be reserved, only for you!

Craig strydom

December 4, 2019 at 12:07 pm

Read Sugar Man: The Life, Death and Resurrection of Sixto Rodriguez (Penguin Random House) for the full story behind the making of Rodriguez’s two albums, the making of the move, Rodriguez’s life, and the story of how the two fans found their man.

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Sugarman The Rodriguez Story

A powerful narrated concert showcasing the  incredible

journey of Sixto Rodriguez.

A captivating journey through the life and music of the enigmatic “ Sugarman ”, Sixto Rodriguez. With just two albums to his name —  Cold Fact  (1970) and Coming From Reality  (1971)—Rodriguez faced disappointment when these releases failed to make waves in the United States.  Consequently, he left the music scene and turned to construction work.

However, destiny had other plans.  Over the next two decades, Rodriguez’s haunting melodies and thought-provoking lyrics quietly transformed him into a sensation in South Africa. Surpassing even The Beatles and Elvis in popularity, he became a symbol of hope and change for an entire generation.

The Rodriguez Story   brings this remarkable journey to life. Through cutting-edge video projection, mesmerizing lighting, and the energy of a full live band, this concert pays homage to timeless classics.  From the soulful strains of ‘ Sugarman ’ to the introspective musings of ‘ I Wonder ’, and the raw emotion of ‘ Inner City Blues ’, the show promises an unforgettable experience.

Don’t miss your chance to celebrate the legacy of Sixto Rodriguez—a true musical icon.

Please note: This performance is a tribute act.

Saturday 5 Oct 2024

Bunbury, WA

BREC Tickets at

bunburyentertainment.com

Saturday 22 Mar 2025

Geelong, Vic

The Story House, Geelong Arts Centre

Tickets coming soon

Sunday 6 Oct 2024

Fremantle, WA

Freo.Social Tickets at freo.social

Sunday 23 Mar 2025

Melbourne, Vic

The Palms, Crown Melbourne

Thursday 20 Mar 2025

Frankston, Vic

Frankston Arts Centre

Friday 14 Jun 2024

Mandurah, WA

Mandurah Performing Arts Centre  

Friday 21 Mar 2025

Bendigo, Vic

​Bendigo Performing Arts

Thursday 5 Oct 2023

The Astor Theatre

SugarMan.org

The official rodriguez website.

Tour This Year?

C’mon, Sugarman — tell me you’re going to tour this year! I’ve recently retired and you’re on my bucket list! Steve

Rodriguez turns 80 this year on the 10th July! SugarMan.org

I like to tell people that I was born on Michigan Avenue, five blocks from the centre of Detroit. Rodriguez

2 thoughts on “ Tour This Year? ”

Happy Birthday, Sugar Man!!!!I love your music…I’m playing it right now…hope you have a speedy recovery…

Hi SugarMan ✌️ I Am olso your friend from Estonia I Like what to you do keep going Man 👍😇 The song Cause is every Estonian people ❤️ Thanks Man

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