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• KwikClick-stock

KwikClick Inc Registered Shs Stock , KWIK

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Kwikclickinc (KWIK)

Fundamentals.

• Market Capitalization, $K N/A
• Shares Outstanding, K N/A
• Annual Sales, $ 0 K
• Annual Income, $ 0 K
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/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, multi-purpose service platform and marketplace, which is free to...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, free, multi-purpose service platform that utilizes KWIK's...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry-first, free, multi-purpose service platform that utilizes, in part,...

/PRNewswire/ -- KwikClick, Inc. (OTCQB: KWIK) ("the Company or "KWIK"), an industry leading software platform developed to uniquely connect sellers with buyers...

/PRNewswire/ -- KwikClick, Inc. (OTC: KWIK) ("the Company or "KWIK"), an industry-leading software platform developed to uniquely connect sellers with buyers...

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KwikClick Inc (KWIK)

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KwikClick,Inc.

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How a DIY business strategy led to Kwik Trip's explosive growth. 11.5 million people visit the stores every week.

If customers look hard enough, they'll find a tiny Easter egg on each bottle of milk at their local Kwik Trip.

It's a small, hard to see smiley face, a reproduction of a drawing that former President and CEO Don Zietlow drew during annual meetings when he announced the company's year-end results, future goals and the amount employees would receive through the company's profit sharing program. It also appears on bottles of tea, juice and other drinks.

The smiley face is a nod to Zietlow, who retired in 2022 , and to the company's employee-focused culture. But it's also an add-on that's only possible because of a business strategy Zietlow introduced more than two decades ago and continues to underpin the company's rapid growth.

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Known as vertical integration, it's a do-it-yourself strategy of controlling as much of the production, warehousing, distribution and sales as you can. In Kwik Trip's case, that's grown from a small bakery at the back of an early store to a production and distribution network that extends across six states from Kwik Trip's sprawling La Crosse campus.

The La Crosse operation includes a dairy, a bread bakery, a sweets bakery, a commissary that makes all of the chain's hot food items and salads, warehousing and a distribution center, food safety and quality assurance labs, offices, a call center and other backroom functions. It all operates seamlessly to send custom ordered shipments six days a week to 872 convenience stores in Wisconsin, Minnesota, Iowa, Illinois, South Dakota and Michigan.

One of the benefits of doing all of that food preparation and packaging in house: the dairy operation also makes its own plastic bottles, which allowed Kwik Trip to easily add Zietlow's smiley face.

"Don asked people to smile at every guest and ask them to come back. So he started drawing smiley faces on stage and that kind of became his signature, his trademark, the early part of his personal brand," said Carl Rick, Kwik Trip's training manager and a third-generation owner of the business.

A changing convenience-store business needed a new model

Kwik Trip began making sandwiches for its stores in the back room of a La Crosse location in the 1970s, and it bought a small dairy in Caledonia, Minnesota in 1981. The full embrace of vertical integration didn't really come until 2000, said John McHugh, Kwik Trip's vice president of external relations.

That's the year that Zietlow concluded the exiting model for convenience stores, based on sales of cigarettes, snacks, gasoline and household staples sold at "insult prices," wasn't a recipe for long-term success. Instead, McHugh said, Zietlow decided to focus on in-house food and drink production and cutting out the middle man as a way to overcome two traditional barriers to growing a convenience store business: cost and freshness.

"If you're having a third party deliver that loaf of bread and you're only doing a handful of loaves in a traditional convenience store, you have to charge so much for that loaf of bread to make it worthwhile that, in our industry, we have something called insult pricing – we have it and you need it, we're convenient, and you're gonna pay through the nose to get it," McHugh said.

Controlling production, storage and transportation reduces those costs and puts Kwik Trip prices on equal footing with grocery stores.

It also helps ensure freshness and food safety. In the case of milk, that means 24 hours from the dairy to the store shelf. For the company's signature Glazers donuts, it means delivery the same day they're made.

The result: customers know that they can get consistently fresh food items at a competitive price.

"Don knew that for us to be successful in our business model, you had to beat everybody on price, and you had to beat everybody on freshness, and that's where the vertical integration model comes in," McHugh said.

The success of the model can be seen in the shopping trends of Kwik Trip's 11.5 million weekly customers, he said.

"What happens now is, especially if you look at some of our small and rural markets, from 1 in the afternoon until 4, the demographic is people in their late 70s and 80s with grocery carts in our stores buying eggs, milk, butter, bread, onions, kind of thing," McHugh said. "People are just coming here for their their basic commodities."

The company does not make its annual sales public. However its profit sharing plan provides a glimpse into the its finances. Last year employees received about $200 million as their 40% share of Kwik Trip's pre-tax profit, which puts the company's annual profit at about $500 million.

Nearly 8,000 employees keep Kwik Trip stores stocked and the business humming

What began as a small food production operation in what is now the company's training center has grown to take up most of the company's sprawling 140 acre campus. Much of that growth has occured since 2017, when the company first tapped Wisconsin Economic Development Corp. Enterprise Zone tax incentives to fuel its expansion.

Since then, the company has spent more than $325 million to expand the operation and created nearly 1,800 new, full-time jobs, according to WEDC records.

WEDC Secretary Missy Hughes said that growth is all the more impressive because the company has maintained its employees-first focus and even doubled down by providing on-site child care and a health clinic in La Crosse.

"They're a model Wisconsin company, and their decision to continue to expand here is just a huge win for us," Hughes said.

Today, the La Crosse workforce includes:

• 700 production employees in the kitchen, also known as the commissary, who produce pizza, burritos, salads and take-home meals.
• 150 dairy workers who pasteurize and homogenize milk, package it and make ice cream.
• 320 people who make doughnuts on two lines: one dedicated to Glazers in the morning and Dunkers in the afternoon, the other focused on Bismarks and Long Johns, cookies, cinnamon rolls and other sweet treats.
• 117 workers in the bread and roll bakery.
• 600 drivers who handle deliveries to retail locations with a fleet of 350 tractors and 250 trailers.

Kwik Trip's plan for continued growth and expansion

The seamless system that gets products to the stores' shelves is a product of 20 years of growth, experimentation and learning, one that company leaders acknowledge would be hard to reproduce today.

"This whole process grew organically," McHugh said. "To re-establish our140-acre campus with everything that we have here, someplace else in the Midwest, would be cost prohibitive."

Kwik trip has more than doubled its retail stores in the past decade and keeping up with that growth required continued investment in all of the behind-the-scenes support operations.

The company recently announced plans to spend another $151 million to support its plan to continue to add about 50 new stores a year.

That includes a recently completed expansion of Kwik Trip's burrito production line to make up to 90,000 burritos a day, a new 40-foot production line for Dunkers and cake doughnuts and additional packaging automation in the sweets bakery and a cooler expansion in the dairy.

For the first time, Kwik Trip will move some of the La Crosse operation off campus by building a new distribution center in De Forest and renovating an office building in Onalaska that the company recently bought.

The office building will house training, accounting and operations support, including a 24/7 help line for the stores, which in turn frees up more space for other overcrowded office functions. In time, the current training center will likely be torn down for an expansion of the dairy, McHugh said.

That expansion is being aided by an additional $15 million in tax credits from WEDC. The credits are tied to completing the $151 million investment and creating more than 500 new jobs by 2027.

"What I love is Kwik Trip's commitment to Wisconsin and the Midwest. They clearly have confidence that they can continue to grow," Hughes said.

The De Forest distribution center will help Kwik Trip better support its stores in southeastern Wisconsin, McHugh said. The company plans to eventually set up two additional distribution centers to better serve Kwik Trip's retail expansion. Likely locations are in western Wisconsin near Twin Cities and in Iowa, he said.

"We think we can double our footprint of stores and still be able to service it with this campus and the satellite distribution centers, but after that I think we're going to have to start thinking about other logistic concerns," McHugh said. "First, maybe you do a dairy or a bakery - you can't just replicate this campus."

Tapping automation increases efficiency without cutting workforce

Automation has helped the company expand production, while the company's growth has ensured that the efficiencies robotics bring don't cost employees their jobs.

"We're going to spend a lot of money on automation in years to come not to create jobs, but to free up those people to do jobs that we need people to do," Rick said. "Nobody's going to get fired because the robot's doing a job. We're taking those manual jobs, those highly repetitive jobs, and we're going to use robots for that. And that frees people up to do more, a different line of work."

Keeping the existing workforce is critical for a company expects to hire 500 more workers in a competitive regional labor market. Opportunities for career advancement and personal growth, and the company's commitment to sharing its profit with with employees has resulted in annual employee turnover of about 30%, far below the industry average, and is a key to attracting new workers, Rick said.

"When you go back to when Don was very first starting in business in the '50s and '60s, we were a major manufacturing community and Don watched friends, he watched family, he watched people lose jobs, because those facilities were bought, sold and had those jobs left La Crosse and never came back," Rick said. "And, so, one of the reasons we're committed to owning and growing the business going forward is we want to provide that long term stability for our co-workers and for the communities that we call home."

This article originally appeared on Milwaukee Journal Sentinel: How a DIY business strategy led to Kwik Trip's explosive growth. 11.5 million people visit the stores every week.

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Kwikclick, inc. (kwik).

• Previous Close 0.1510
• Open 0.1500
• Bid 0.1800 x --
• Ask 0.2600 x --
• Day's Range 0.1500 - 0.2100
• 52 Week Range 0.1350 - 0.9700
• Volume 22,500
• Avg. Volume 16,022
• Market Cap (intraday) 32.161M
• Beta (5Y Monthly) -0.74
• PE Ratio (TTM) --
• EPS (TTM) -0.0300
• Earnings Date Nov 11, 2024 - Nov 15, 2024
• Forward Dividend & Yield --
• Ex-Dividend Date --
• 1y Target Est --

KwikClick, Inc. Overview Software - Application / Technology

KwikClick, Inc. engages in the operation of social interaction, selling, and referral software platforms. The company operates KWIKClick platform, which promotes products and services through its network of promoters, influencers, and customers. It also licenses its software products. KwikClick, Inc. was founded in 1990 and is headquartered in Bountiful, Utah.

Full Time Employees

December 31

Fiscal Year Ends

Software - Application

Recent News: KWIK

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Presenting on Emerging Growth Conference 66 Day 2 on January 11 Register to Stream

Shareholder Letter

KwikClick Announces Additional Brand, REBORN, Joins the KWIK Platform

KWIK Announces Ananda

KwikClick, Inc. Improves Custom User Shareable Links via QR Codes

KwikClick, Inc. Announces Platform Enhancements

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Kwik Trip to invest $151M in expansion to boost company’s continued growth

WEDC authorizes Kwik Trip to qualify for $15M in additional tax credits from 2017 zone

Kwik Trip plans to spend over $151 million in Wisconsin to support the company’s continued growth. The move will create more than 500 jobs by 2027.

Those plans would qualify the La Crosse-based convenience store chain to earn an additional $15 million in state tax credits through an agreement established in 2017.

The company’s plan includes upgrading its production facilities in La Crosse, purchasing and renovating a commercial office building in Onalaska and constructing a new distribution center at a to-be-determined location.

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Ben Leibl, a public relations specialist for Kwik Trip, said the company is currently adding roughly 30 to 50 new stores each year. He said the chain’s investment will help get products to those retail locations by expanding its dairy, commissary and bakery facilities in La Crosse.

“We need to make sure we take the proper steps to make sure that we’re staying ahead of the curve to make sure that our stores are well stocked,” Leibl said.

Leibl couldn’t provide details regarding the location of a new distribution facility, but he said it will be used to house products until truck drivers can deliver them to stores.

He also said the Onalaska property is a three-story building that will be used for employee training, the accounting department and other departments.

Leibl said the company is running out of space at its corporate headquarters in La Crosse and the new facility will provide a more modern space for store management training.

“They can have a nicer facility where they can learn about the culture of Kwik Trip and the different operations as far as the store goes,” Leibl said.

New investment qualifies Kwik Trip for incentives from the state

The Wisconsin Economic Development Corp., or WEDC, announced the company’s expansion plans Monday . WEDC Secretary Missy Hughes said the board last week approved an amended agreement for the 2017 Enterprise Zone to allow the company to receive an additional $15 million in tax credits to support its expansion.

“As always, with the tax credits, these are performance-based,” she said. “They’re not earned by the company until the company performs in creating the jobs and investing in those capital expenditures.”

Enterprise Zones are geographic areas eligible for refundable tax credits, typically awarded to Wisconsin businesses undergoing major expansions. According to WEDC , those credits can be earned through job creation, job retention, capital investment, employee training and supply chain purchases from Wisconsin vendors.

Kwik Trip’s original tax credit was created in 2017 to support the company’s investment of at least $378 million to bolster its production facilities, and offered $21 million in tax credits, Hughes said. The state eventually amended the initial agreement, letting the company access an additional $5 million in tax credits. With the third and latest amendment, the company could receive up to a total of $41 million from the state.

Since the zone was established, Kwik Trip’s investment has far exceeded what was anticipated at this point in the project, according to WEDC.

The agency said Kwik Trip has invested $325 million in Wisconsin support center operations, creating nearly 1,800 new tax credit-eligible jobs. In fact, the company’s construction and acquisition of 168 new retail locations boosted its eligible employee count from 4,342 in 2017 to 12,442 this year.

Hughes said that consistent growth gave WEDC confidence in continuing to support Kwik Trip in 2023.

“Kwik Trip is truly investing in Wisconsin,” she said. “Not only are they creating more production facilities and distribution facilities in Wisconsin, but we see that they keep adding stores.”

According to WEDC , Kwik Trip operates 865 convenience stores in Wisconsin, Minnesota, Iowa, Illinois, Michigan and South Dakota. Of those stores, 506 are in the Badger State.

In addition to investing in stores, Leibl said the company also invests in its workforce, sharing 40 percent of its pre-tax profits with employees.

“Growth is good, not only for Kwik Trip, but most importantly for our coworkers and the communities we serve,” said Scott Zietlow, the CEO and president of Kwik Trip, in a statement. “We are able to provide strong, vibrant jobs throughout Wisconsin. We appreciate the support from the WEDC to make this happen.”

Wisconsin Public Radio, © Copyright 2024, Board of Regents of the University of Wisconsin System and Wisconsin Educational Communications Board.

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