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Hotel Marketing agency
Travel media group.
We’re a hospitality marketing leader providing solutions that give hotels a competitive edge through marketing and business insights. Our services include social media, review responses, reputation management, responsive websites, and more. Brands and groups can opt for white-label review response and guest relations programs to facilitate brand-wide initiatives. Travel Media Group is a hotel marketing company that offers smarter solutions to help hotels increase revenue.
Our Approach to Digital Marketing is to Make Hotels More Bookable Through Better Online Engagement
Travel Media Group provides best-in-class digital marketing products for hoteliers. Our position as a trusted hotel marketing company for over 40 years gives us a unique understanding of how hotel reputation, competitive pricing, and guest experience work together to make a property successful. We excel above other hotel marketing companies by finding innovative ways to optimize your hotel’s online presence so that travelers can connect with you during their booking journey.
Whether guests are searching for a place to stay on TripAdvisor, browsing vacation photos on social media, or writing a review about their experience, we can help you be found & get chosen by more travelers. We also work to improve your 1st Impression Score® so more travelers recommend your hotel. If you’re looking for hospitality marketing that puts you ahead of the competition and on the cutting edge of hotel digital marketing trends, Travel Media Group has a solution for you.
Travel Media Group is a division of Landmark Interactive & Dominion Enterprises.
Our Leadership Team
Dana Singer
Dana is the enthusiastic leader of Travel Media Group and is highly skilled at directing organizations to realize their full potential while building a culture centered on inclusion, innovation & growth. She is responsible for leading the overall business vision and associated strategies to drive ongoing success.
Chief Technology Officer
Jason is responsible for developing, expanding and refining the Travel Media Group digital product portfolio. He manages our in-house product development team, and works closely with Sales and Marketing teams to ensure product viability, scalability and sales need. Jason has over 20 years of experience in hospitality.
Erica Jo Rago
Vice President of Strategic Partnerships
Erica Jo is a results-driven leader who is responsible for ensuring the pace and success of our National, Strategic, and Enterprise sales efforts. She empowers her teams to align with clients by tailoring a mix of solutions that allow hoteliers to maintain high-quality standards. Erica Jo is committed to the resilience and ongoing success of our partners and the industry as a whole.
Edwin Pomales
Director of Client Success & Operations
Edwin leads our client success and operations teams to prioritize client satisfaction and engagement. Edwin’s dedication to the happiness of our customers and the effectiveness of the client success team helps us build lasting, mutually beneficial relationships with our hotel clients. Through mentorship and coaching, Edwin instills a passion for helping hoteliers with his team.
Diane Elderkin
Sales Director
Diane is at the forefront of TMG’s direct selling efforts. Her team initiates new partnerships while serving existing clients in the execution of their aligned goals. She coaches her team to leverage the most current market trends that enhance B2C and B2B solutions for the hospitality industry. Diane’s main focus is consulting with hoteliers and implementing solutions that improve online presence and, ultimately, grow their businesses.
Ryan Embree
Director of Marketing
As Director of Marketing, Ryan fosters relationships with hoteliers and hospitality groups. You may have met Ryan at a recent trade show, or heard his voice on one of our educational webinars or Suite Spot podcast episodes. Ryan is passionate about the hotel business and is dedicated to educating hoteliers and consulting with them about how to implement successful marketing practices.
Emily Michael
Enterprise Sales Director
Throughout her 22-year career with Travel Media Group, Emily has proven to be a true leader, continually reimagining new ways to grow and strengthen our partnerships. Her intellectual generosity, commitment to her clients, and unyielding mission to deliver the highest quality solutions make her the perfect fit for our Enterprise channel.
Michael Voss
Michael leads front-line enterprise pipeline development, brand networking, and cultivating new partnerships. He is also responsible for identifying integration opportunities and collaborating on implementation strategies. His extensive background in hospitality, revenue perspective, and networking skills are key resources to help our clients achieve their goals.
Jackie Avery
Respond & Resolve™ Product Director
Jackie leads a team of professional writers and reputation analysts and manages our Respond & Resolve™ solution. Her team writes unique responses to, tags sentiment analysis for, and resolves more than 15 thousand reviews per month! Jackie is committed to friendly and welcoming service, driving the success of our review response program for our clients.
Franco Perez
Website Product Manager & UX/UI Designer
For the past 10 years, Franco has played an instrumental role in the overall look and feel of our solutions. As the Website Product Manager & UX/UI Designer, he uses his vision and leadership to drive further innovation of TMG OneView® and our entire suite of solutions. Franco’s role is crucial as websites continue to serve as an important foundational element for our clients.
Social Media Product Manager
Aislynn Roberts
Enterprise Client Success Manager
Our Partners in Hospitality
We are the digital marketing agency for hotels that prioritizes the unique hospitality experience hotels have to offer. Our hotel digital marketing solutions are customized to suit your property’s needs, whether you own a small boutique hotel or comfortable hotel along the highway. Our scalable digital marketing solutions work for large-scale enterprises of hundreds of hotels, and we’ve partnered with multi-property owners to develop innovative and consistent marketing strategies.
Case Study: Hotel Eleganté
Hotel Eleganté’s partnership with Travel Media Group began in August 2019, and in a mere 10 months , they’ve seen growth in their hotel’s reputation and earned time back to spend with their guests at the property. Their property has also achieved a 25-rank increase on TripAdvisor, and they’ve received over 4,000 positive reviews.
Case Study: Ramada Kissimmee Gateway
Ramada Kissimmee Gateway’s partnership with Travel Media Group began in December 2017, and since then, they’ve been able to grow their property’s reputation and social media presence all while improving their property.
Case Study: The Henderson
The Henderson began using Travel Media Group’s social media solution in July 2018. Just short of a year into the program, the Henderson’s Facebook page reached up to 2,239 likes and is growing at an unprecedented rate.
Our Dedication to Client Relationships
Our clients often commend our hardworking team and effective solutions. Both individual hotels and management groups that partner with Travel Media Group regularly experience reputation improvement on TripAdvisor and Google, and earn thousands of positive reviews.
We have a dedicated client success team of hospitality marketing experts that are devoted to helping you improve your online presence, reputation, and understanding of the traveler’s journey to booking. Office Hours: 8am – 6pm EST.
Our Reputation: UpCity Ranks Travel Media Group Among the Top Hospitality Marketing Agencies
We’re proud to rank among the Top 10 Hotel Marketing Agencies on Hotel Tech Report , as our hotel digital marketing services are best in class. Our teams have passionate, professional individuals dedicated to the success of your hotel, and will innovate and work with your specific needs to ensure you get the hospitality marketing that drives your hotel forward. Travel Media Group strives to be the hospitality marketing agency you can trust, providing actionable insights that give you a competitive edge in the industry.
Frequently Asked Questions
How does travel media group differ from other hotel marketing agencies.
Travel Media Group provides a custom-tailored hotel hospitality marketing experience, with solutions developed specifically for the hospitality industry. Our development team is continually innovating solutions to help make your job easier so you can focus on what’s most important at the property level. Plus, unlike agencies that bill by the hour, our solutions are offered at set monthly rates, making us more affordable to fit into your hotel’s budget.
What makes Travel Media Group’s services ideal for my hotel?
We offer a wide variety of hospitality marketing services, from social media and review response to in-depth reputation management. Our services are scalable and affordable , so you can mix and match product services to receive the best possible hotel marketing for your property.
What goals will I achieve through a partnership with Travel Media Group?
Travel Media Group provides a host of hotel digital marketing services for you to enhance your marketing strategy and earn more bookings without the use of OTAs.
- With our Social Media service , you can have custom-made social posts for your property multiple times a week, earning you engagement and followers who want to see more.
- Our Respond & Resolve™ program introduces a partnership between our expert writers and you, so we can publish timely, professional responses that preserve your hotel’s or brand’s unique voice.
- Having a vanity website designed in-house at TMG will help you attract the attention of more guests and help you earn valuable bookings. We create SEO-optimized content with beautiful, modern layouts that showcase the best of your property.
- We offer post-stay reputation management campaigns that provide you with actionable insights on the success of your hotel’s digital marketing strategy so you know what guests love, and where to focus improvement efforts.
All of our services are accessible through our innovative OneView™ dashboard , available to you 24/7 so you can check in on the status of your property and reputation at a moment’s notice, any time of day.
Travel Media Group employs passionate, experienced professionals who are available and ready to help you set exciting new goals and outperform your competitors. Whether your end goal is more bookings, brand awareness, or simply getting on top of your reputation, we are the hotel marketing company you can trust.
Trust the Experts
We’ve helped hotels increase revenue for over 40 years..
Expedia Group Media Solutions
The world’s leading travel media network
Our advertising solutions help you inspire, engage, and convert hundreds of millions of travelers — everywhere in the world.
Sign up for our Travel Marketing Insider Newsletter to stay up to date on the latest travel industry trends
Unmatched global inventory that travelers access every day
We connect thousands of advertisers around the globe with the most highly valued travelers. Every day, travelers visit our websites to dream about, search for, and book their trips. The advertising solutions and targeting capabilities we offer help you engage with those travelers and deliver the results you want.
average daily visitors across our sites and apps*
trips booked through Expedia Group*
booking sites in more than 75 markets and 40 languages*
Look and book with our immersive travel tech
As travel evolves, so does our technology. That’s why we built the industry’s first streaming platform that delivers a wholly unique experience for travelers.
This innovative approach to travel advertising gives travelers a firsthand view of what it’s like to be a tourist at various destinations. The videos our Media Studio team creates brings these locations to life, from road trips through the California desert to kayaking the Potomac or sitting down with filmmaker Spike Lee to talk about Brooklyn, New York. This immersive experience lets travelers shop for and book travel as they’re watching the content, putting a whole new spin on tourism marketing as entertainment.
Explore unexpected places with the GoUSA TV series
Travel advertising that delivers results
We’ve got decades of experience helping advertisers bring travelers to their destination, book hotels and flights, and more. We get you to the right traveler at the right time and through the right channel. You need someone who understands the travel business better than anyone else, and that’s Expedia Group Media Solutions.
Flexible advertising solutions
Solutions that work for any business — and any budget.
Find your ideal traveler
Actionable data insights and targeting capabilities to put you in front of the right people.
Real-time data
Robust reporting to monitor and optimize your campaigns.
Why you should partner with Expedia Group
Our unique capabilities and custom digital media solutions meet your needs and bring your brand to travelers.
TravelAds Sponsored Listings
In the competitive hotel market, it’s essential to stand out from the crowd. TravelAds is a simple, proven solution with a pay-per-click approach designed to increase your hotel’s visibility with travelers. Use TravelAds to:
- Boost room bookings.
- Drive incremental revenue and profitability.
- Reach the right travelers.
- Control your cost-per-click and daily spend.
- Create customized copy and images.
Accelerator
Like TravelAds, Accelerator, our cost-per-stay solution, is a budget-friendly and effective way to gain visibility with travelers. Use Accelerator to:
- Boost your visibility in search results.
- Scale up or down as needed with an easy-to-use platform in Partner Central.
- Cost-effective: You only pay when you receive a booking.
Co-op campaigns
Make an impact with a collective and cost-effective advertising solution that will extend and amplify your marketing spend. Co-op advertising allows you to:
- Connect with other destinations, hotels, airlines, and more to jointly engage with travelers and drive demand.
- Easy and simple: We secure similar strategic partners for you.
- Stretch your marketing budget.
Media Studio
Get access to our award-winning in-house creative agency to create immersive and compelling interactive experiences that engage travelers. With Media Studio you can:
- Create videos that tell your brand’s story in a unique and unforgettable way.
- Use emerging technology to stand out.
- Build engaging social media campaigns and work with influencers.
Display advertising
Build a full-funnel experience that inspires, influences, and converts travelers. With display advertising you can:
- Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel.
- Design ads that seamlessly integrate across all our sites.
- Choose from a range of media options that work for advertisers of any size, budget, and business goal.
- Create branded ads for mobile or email.
- Become a sponsor — use homepage takeovers or promotional sponsorships to capture travelers’ imaginations.
Work with the biggest brands in the business
Advertise with Expedia Group, where you’ll get the strength, experience, and reach of globally recognized travel brands to help you succeed. Our brands offer the largest expanse of travel channels for you to connect with travelers across the globe.
Exclusive and actionable traveler insights
We have billions of data points from travelers using our 200+ travel websites. The benefit of this exclusive first-party data is unrivaled traveler insights, and, in a cookieless world, you’ll always be able to reach your target audiences with specific ads that align with their interests.
Explore our customer stories
Find out how we help advertisers meet their needs, from airlines and hotels to destinations.
The largest airline in Canada, has been a long-time partner with Expedia Group Media Solutions. With Black Friday and Cyber Monday approaching, Air Canada wanted to stay top of mind with travelers looking for deals during some of the most important sales events of the year.
During the early days of the COVID-19, the Hyatt Regency Chicago realized that there was going to be limited customer demand. They decided to use TravelAds to differentiate themselves from other hotels in Chicago to drive bookings.
Looking to rebuild and renew, VisitScotland embarked on a tourism marketing campaign to highlight the unique experiences it offers travelers.
In a competitive market, visibility is key to filling room nights and Blinkup wanted to help Place of Charme connect with more travelers. To reach travelers worldwide, the marketing consultancy partnered with Media Solutions to showcase Place of Charme’s six properties on Expedia Group sites.
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New research to help you understand how travelers search, plan, and book travel.
Travel Insights report
Our exclusive first-party data and research provides you with actionable insights.
TravelAds guide
Find out how to reach the right travelers and maximize results with TravelAds targeting and bidding tools.
Are you ready to advertise?
Get in touch with one of our digital advertising experts today to find out how our first-party data insights and full-funnel suite of solutions can work for you.
*Expedia Group internal data, 2023, identified and anonymous visitors.
We’ll launch your brand story into a bestseller.
Our specialties.
Dana’s domain lies in tourism, golf, meetings, hospitality and lifestyle marketing. Come see what our sought-after team has mastered.
Areas of Expertise
Digital initiatives to simply smart advertising, we’re pros at harnessing the power of branding, creative, media, web development, public relations and search engine marketing.
Latest from the blog:
Pay It Forward: Offering CSR Opportunities at Your Resort
Corporate Social Responsibility (CSR) initiatives are increasingly embraced by companies, drawing in employees, consumers, and investors. Resorts can enhance their appeal by offering customized [...]
WHAT’S YOUR STORY?
That is the question. And one that inspires and guides us every day. Whether online or in person, at Dana Communications, we believe your brand is best conveyed by telling a well-crafted narrative that speaks authentically to who you are. Hip to hip, we’ll build meaningful relationships with your customers and launch your brand story into a bestseller.
For decades now, our full-service lifestyle marketing agency has dreamed up—and delivered—experiential marketing ideas for premier hotel, resort, travel and lifestyle brands. The kind of branding, advertising and communication expertise that is based in ahead-of-the-curve technology, is honored with prestigious awards and, most importantly, drives in customers and increases top-line revenue.
Dana’s network of national ad agency offices allows us to lavish one-on-one attention on leading lifestyle companies (our clients) that verges on fanatical devotion. Expect all-hands-on-deck teamwork from an eclectic crew of visionaries with talents and obsessions distinctively our own. We’re armed with enthusiastic creativity, and our portfolio full of passionate projects proves it.
So. What’s your story? Let’s compose the rest together.
We can promise one thing—it’s going to be epic ., tell your story in motion.
- Pay It Forward: Offering CSR Opportunities at Your Resort September 30, 2024
Drop us a line. We look forward to hearing from you.
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- United States
- Greater China
- Philippines
- Travel & Tourism
Destined to deliver great experiences.
Unforgettable experiences, wonderful memories, and once-in-lifetime adventures — that’s what travelers seek, and it’s what travel brands and destinations deliver. As a renowned travel PR and marketing agency, FINN Partners makes meaningful connections between your hospitality brand and the media you want to be taking notice. We do that by leveraging a worldwide network of media relationships and industry contacts, and by telling creative stories about your brand that hit the mark, make a difference, generate compelling column inches, and directly impacting your bottom line.
The beauty of our diverse team is that we work with boutique hotels, tour operators, luxury hotel brands, in-demand destinations, cruise lines, airlines, travel products and more, which help ensure that our programs are customized to your unique needs. We believe deeply in productive purpose, and we partner with like-minded travel businesses motivated to meet sustainable goals. FINN is powered by people driven by their passion for travel, at the top of their game, who feel that travel and tourism should be a force for good in the 21st Century.
Luxury Travel
Our award-winning work in luxury travel ranges from independent boutique hotels to private islands, from safari operators to highly ranked cruise companies, private aviation to world-class wellness spas. We have a talented team of publicists who customize high-performing plans and manage A-list media campaigns to drive awareness and business to our clients. We also work with travel adjacent brands such as tech products, luggage, real estate, entertainment, etc.
Destinations
We have the distinction to work with some of the world’s most desirable destinations around the globe. FINN is hired by countries, states and cities to showcase their exceptional offerings to drive tourism and lead economic impact campaigns. The media know that FINN work tirelessly with tourism ministers and DMCs to effectively increase visibility.
Hotels, Resorts & Spas
Our team is deeply verse and rooted in the hospitality industry therefore uniquely able to work alongside and for some of the world’s best and most visible hotel and wellness brands. We speak the language of a hotelier and strive to not just promote a property or brand but to amplify its reputation and enhance its business. Our senior team regularly attend industry events and conference, keeping in front of industry trends and ultimately informing client campaigns.
Case Study | Panama
Transforming Panama into a coveted tourism destination.
Case Studies & Articles
WTTC Names FINN Partners as Global Agency to Lead Communications for the launch of ‘Together in Travel’ global community
The Bushcamp Company
Moroccan National Tourist Office Appoints FINN Partners to Lead Integrated Marketing Communications in China
Chad Belisario Joins FINN Partners as Vice President and Co-Lead of West Coast Luxury Travel Team
Business Iceland
Hospitality Steps Up to Stop Plastic in July
FINN’s tourism practice spans three continents, including major media hubs in New York, Los Angeles, Hong Kong, Shanghai, London and Munich. And we offer a full range of travel agency marketing services, including:
- Public relations
- Branding and repositioning
- Issues management
- Digital and influencer marketing
- Trade relations & representation
- High-profile launches
- Event activations
Our B2B capabilities include economic development, MICE market promotion, cruise market and product development.
Travelers have countless options — so travel and tourism companies need a compelling message, clear market position, and engaging personality to stand out. We use detailed research and vast experience to help your company build its brand.
Driving traffic to your site takes relevant content that’s high quality. It has to be interesting, insightful, and trustworthy — and that’s what we deliver.
Your voice and tone have to be consistent, compelling, and always aligned to your brand values. We build communication strategies that strike that tone — and, if needed, we craft honest responses to protect your brand and give you peace of mind.
No matter the issue, political turmoil, industry challenges, or even complex social dynamics, we can help craft communications to successfully navigate you through.
We’ll rely on extensive research, best practices, and burgeoning trends to create a digital marketing plan customized to your travel and tourism marketing efforts. Our integrated approach will cover all your needs, from video content to social media.
Influencer marketing can be especially effective for travel companies and destinations, but it takes finding the influencer whose personality and style are the perfect fit. We have close relationships with numerous influencers who can help you hit your goals.
Travel and tourism companies, as well as destinations, can benefit greatly by having a strong, genuine, lasting relationship with the media. We’ll help you build that relationship, nurturing new networks and growing your brand with key audiences.
Navigating the ever-changing landscape of travel and tourism takes rock-solid research and insights. We have the expertise and resources to conduct market research and deliver insights on a global scale.
- Associations
- Consumer & Lifestyle
- Energy & Utility
- Environment
- Financial Services
- Manufacturing
- Professional Services
- Purpose & Social Impact
- Sports Marketing
- Supply Chain & Logistics
- Sustainability & ESG
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Publishing & Authors
- Research & Insights
- News & Insights
IMAGES
COMMENTS
Travel Media Group provides best-in-class digital marketing products for hoteliers. Our position as a trusted hotel marketing company for over 40 years gives us a unique understanding of how hotel reputation, competitive pricing, and guest experience work together to make a property successful.
Reach the millions of travelers who visit our 200+ websites every day as they dream, plan, and book travel. Design ads that seamlessly integrate across all our sites. Choose from a range of media options that work for advertisers of any size, budget, and business goal. Create branded ads for mobile or email.
Corporate Travel. With 40 years of experiences, we are the leading global provider of business travel and meeting information, news, data, analysis, and research for the $1.4 trillion business travel industry.
Hip to hip, we’ll build meaningful relationships with your customers and launch your brand story into a bestseller. For decades now, our full-service lifestyle marketing agency has dreamed up—and delivered—experiential marketing ideas for premier hotel, resort, travel and lifestyle brands.
FINN Partners is a Travel, Tourism & Lifestyle Marketing and PR agency with global reach and services that include branding, repositioning, and issues management. Unforgettable experiences, wonderful memories, and once-in-lifetime adventures — that’s what travelers seek, and it’s what travel brands and destinations deliver.
Geiger & Associates is an award-winning public relations firm specializing in public relations and media marketing for travel and tourism industry clients. Since 1985, we've worked with over 200 destinations, lodging properties and hospitality organizations to effectively communicate strategic messages to targeted audiences.