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How to Become a Tour Guide Today: What Kind of Experience Can You Offer?

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In today’s travel landscape, a tour guide can be much more than someone simply walking visitors through a historic neighborhood or explaining artifacts in a museum. One subset of guides has emerged in recent years, which we call Experience Hosts. If you’re interested in offering travelers a local experience (indeed, even a traditional walking tour still fits the bill)—but aren’t sure where to start—you’re at the right place.

Experience Hosts are individuals who want to become a tour guide, so to speak—but by offering their own unique, local experience to travelers. While this can be any type of tour or activity, some of the most sought-after experiences these days are those that are a bit more… untraditional, such as an oyster-shucking class on the harbor, salsa dancing lessons in the streets, or goat yoga on a farm (yes, that exists!). Whether your motivation to become a tour guide is to earn money as a side gig, simply share your local passion and expertise (or unique hobby/skill) with travelers far and wide, or actually start building a successful tour business, [ta-obfuscator type=”link” new-tab=”true” href=”https://supplier.viator.com/sign-up-info/hosts?m=61567″ text=”becoming a Tripadvisor Experience Host”] is a great place to start. No matter your passion, you can turn it into a bookable tour/experience to sell online!

In this article, step one of our Getting Started Guide for Experience Hosts, we’ll help you determine your interests and goals, find inspiration and competitive opportunities, and figure out how to use your knowledge and passion to create a tour that travelers will book.

Determine Your Interests and Goals

Start by deciding what activities interest you and whether you want to pursue them as a full-time job or part-time hobby. Narrow your search based on your interests. Research events or places that are popular in your area. You can also check tour guide association websites for any resources that could apply to your market.

“I would suggest producing something new. You know, that really makes a difference. You’ve got to do something that others aren’t doing to be visible”

— Fabrizio B., Individual Experience Host, Naples, Italy

Browse Tripadvisor

Before browsing, it’s important to understand the relationship between Tripadvisor, Viator, and Viator.

Tripadvisor : Tripadvisor is the world’s largest travel site, enabling travelers to unleash the full potential of every trip. With over 730 million reviews and opinions covering the world’s largest selection of travel listings worldwide – covering approximately 8.1 million accommodations, airlines, experiences, and restaurants – Tripadvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. Viator is a global tours, attractions, and activities business that Tripadvisor acquired in August of 2014. Viator.com remains the world’s largest booking site for tours and attractions. Viator is part of the distribution network where your products will be sold when you join the Viator platform. Viator : Viator (an operating name for Viator, Inc.) is the entity that connects experience providers like yourself instantly with hundreds of millions of travelers worldwide. When you work with Viator, you get: The largest single-source distribution network in the industry, including distribution across Tripadvisor, Viator, and thousands of partners and affiliates. An unparalleled audience and API connectivity solutions to help you generate more bookings—months in advance or at the last minute. User-friendly interface with simple, do-it-yourself tools that allow you to load products and manage availability and bookings. Growing distribution network includes major hotels, airlines, loyalty programs, travel sites, our dedicated travel agent network, and more.

Now that we’ve established the relationship, let’s review how you can explore the Tripadvisor site to help you think about what type of Experience you want to offer. Every “ Thing to Do ” on Tripadvisor has a section that merchandises Viator products (the tours and activities that operators are selling). Research big cities and survey which products have a lot of reviews. Determine whether those products might be interesting to explore for your Experience. It’s also worth considering creating new products that enable travelers to experience a destination currently underserved on Tripadvisor.

To do this:

1. Search for your desired destination at https://www.tripadvisor.com/Attractions .

The Viator Operator Resource Center compiles everything you need for success on Viator in one place

2. Browse by Category to see all the products that are linked to an attraction.

The Viator Operator Resource Center compiles everything you need for success on Viator in one place

3. Scroll down to see attractions ranked by traveler interest and the bookable products (i.e., “14 Ways to experience it”) available for each attraction. Any top attractions with fewer than three linked products might be an option for you to consider.

The Viator Operator Resource Center compiles everything you need for success on Viator in one place

Trial Different Experiences

If they are available, take tours, classes, or workshops related to your area of interest. Which ones stood out? What did you like or dislike? Was there too much or not enough information? How could the experience be improved?

Start Local

What are people within your network or community interested in? Would they be interested in the product you’re thinking of offering? Send out a survey or connect with other local tour guides to understand what’s exciting in your area.

1. How to Become a Tour Guide

2. Understanding Your Audience

3. Get Compliant

4. Setting Up Your Account

5. Sell Online to Travelers

6. Marketing Plan

7. Get Bookings & Reviews

Sell your products online to travelers worldwide!

About the Author: Dave Armenti

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Viator is the world’s largest experiences marketplace. We connect travelers with the highlights of their trips – the experiences, tours, and activities they’ll remember for a lifetime. From wine-tasting to walking tours, cooking classes to catamarans, and the iconic to the immersive, we offer more than 300,000 experiences in 200 countries. Viator is a Tripadvisor company, and we’re on a mission to bring more wonder into the world. Who We Are We're travelers with a desire to learn and grow as individuals, and in our careers. We have a relentless passion for travel. A need to make our mark, be a strong contributor in a fast-paced organization. We have fun getting the job done. We help travelers take not just a great trip, but an amazing one, no matter their language, origin, or destination. We’re well into our second decade and the market leader in tours and activities – and we’re growing faster than ever. Want to join our journey? Where and How We Work Collaborate with seasoned executive leadership and a diverse, superstar team across offices in dynamic, international locations - Sydney, San Francisco, Las Vegas, London, Oxford, Lisbon, Boston, Vietnam, Reykjavík, Ho Chi Minh City, and more. Make your mark on the next big thing in travel – in-destination experiences. Technology Our fast-paced agile development team uses cutting-edge technologies to deliver solutions used by millions of travelers worldwide. Viator engineers work in a cloud environment of both large, complex enterprise applications and smaller micro-services. All development teams work on complete vertical slices of functionality from the front end all the way to the database in an infrastructure that is highly performant, and serves millions of visitors a month. As the market leader for tours and activities, Viator sets the pace for innovation in the fastest-growing sector of the global travel industry. If you’re excited to be challenged technically and have fun, this is the place for y

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Working as a digital nomad, exchanging words for accommodations, or even blogging while in school are just a few ways to make a living out of travel blogging. Some may consider ‘living the dream’ as investing in a two-story house with a white picket fence. But we’re taking a guess that’s not your dream. Travel blogging jobs come in all shapes and sizes and can be tailored to your needs and passions. However, traveling and writing for a living is a niche industry that requires aspiration, determination, and access to the world.

Types of Travel Blogging Jobs

Whether you’re a lifestyle blogger or a full-time writer, there are opportunities to invest in that will help you see the world and pursue your dreams. Check out these top ways to make money on the side while traveling or to adapt your life to being a full-time writer.

Lifestyle travel bloggers blend travel experiences with daily life aspects while having a more permanent job (like a scuba diver instructor). Being a lifestyle travel blogger aims to inspire readers to infuse their daily routines with a bit of exploration.

In contrast, full-time travel bloggers make travel and blogging their primary occupation. By sharing comprehensive guides and practical advice, full-time travel bloggers live a more nomadic life while making extra cash through things like affiliate programs .

Jobs for Lifestyle Travel Bloggers

Lifestyle travel bloggers curate content that merges travel adventures with everyday activities or passions like wellness, home decor, or food. By crafting relatable content, lifestyle travel bloggers hope to gain a following from their daily lives to support their travel.

To start your lifestyle blogging career, take a look at our curated list of jobs below. These positions allow you to support yourself while traveling if you hope to continue blogging on the side. 

Note: ‘Flexibility for blogging’ is rated on a High, Medium, Low scale. High = most amount of extra time for travel blogging jobs. Low = least amount of extra time for travel blogging jobs.

1. Flight Attendant

Becoming a flight attendant is a resourceful way to see the world and write about your adventures. Many times, you’ll receive discounted hotel and flight perks that’ll make travel blogging more accessible, but keep in mind that flight attendants work long hours and often experience jet lag.

Income range: $70,000 – $100,000

Flexibility for blogging: Medium

Flight Attendant - A job for a lifestyle blogger

6. Airbnb Host

Converting homes into trendy and affordable vacation rentals is a challenging feat. But once you have your home up and running, set off for new places around the world while getting paid from Airbnb.

Income range: $25,000 – $40,000 (depending on the state)

Airbnb Host - A job for a lifestyle blogger

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Registrations for hosts & agents.

Join as a host or a member of an agency to gain access to resources designed with you in mind. 

Competitive commission

From multi-day tours to cooking classes and shore excursions, you’ll earn 8% commission on every booking.

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This applies to over 85% of our products, allowing clients flexibility in-destination.

Unmatched global supply

We have over  300,000+ experiences across 2,500 destinations worldwide.

Track your success

Your dashboard allows you to manage your bookings and track your commissions. 

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Gain access to products that your clients won’t be able to book anywhere else.

Sell experiences at every stage of the traveler journey

We have over 25 product categories that help travel advisors sell experiences to their clients at every stage of the traveler journey, from                      ground transfers and airport lounge passes to shore excursions and multi-day tours. Our product categories include:

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  14. Every Travel Blogging Job for Lifestyle & Full-Time Writers

    Lifestyle travel bloggers blend travel experiences with daily life aspects while having a more permanent job (like a scuba diver instructor). Being a lifestyle travel blogger aims to inspire readers to infuse their daily routines with a bit of exploration. In contrast, full-time travel bloggers make travel and blogging their primary occupation.

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